There are special WeChat accounts designated for business use – known as the WeChat Official Account. You can engage with your audience and gain influence among important consumers through this channel. These People, all across the world, use WeChat to contact family and read articles in their native language – whether they are first-generation or fifth generation.Ī WeChat Official Account is a wonderful way to start promoting to a Chinese audience, for organisations trying to break into the Chinese market. While you would think that this platform is solely useful for marketing within China, you must also consider the vast number of people of Chinese origin worldwide. WeChat users spend an average of 86 minutes each day on the app, making it a must-have social platform for foreign brands & businesses looking to tap into China’s mass market. The conversation taking place between you and your followers remains confidential unless either of you wants to spread it.Simply put, WeChat is a single app that combines Venmo, Facebook, Whatsapp, Google News, Tinder, and Pinterest. You can create five distinct types of content, such as audio, text, video, visual and text + visual to respond appropriately to your customers. You can also provide your customers with the URL of your WeChat mini site. This can be done through getting users to provide their thoughts or recommendations on new / existing functionalities and products.īrands can now keep the dialogue open and encourage customers to share their purchasing experiences on WeChat immediately after the transaction. WeChat is the ideal platform for collecting customer feedback. Through WeChat, brands can manage the relationship with your customers in a more personal and interactive way. This makes it possible for the brands to customize their marketing content, thus highlighting sales promotions to some specific section of consumers. These functions help to create loyalty programs wherein individuals can make use of their unique geo-localized membership cards to team up with the users via their phone number or WeChat ID. You can convert followers into members by using WeChat membership functions. Wechat membership & Direct Communication with followers Customers do not want to listen or read spam / static marketing, therefore brands need to engage in an open dialogue with customers and make all advertising, consistent, relevant and exciting. In order to succeed with WeChat, we help brands define their communication objectives and always we always keep this front and center. Give your customers new ways to like you and build that brand loyalty with WeChat promotions and activities. Many companies are using the WeChat as the marketing tool to promote themselves. Individuals can follow the WeChat brand official accounts either by scanning a unique QR Code or by getting someone within their WeChat network of people to share the account. Through a WeChat official account, a brand can post media content like text, photos, videos and audio messages to their WeChat official account followers. The WeChat official account allows brand broadcast the message like twitter. Creative content of high quality is necessary to attract audiences. A WeChat Official Account is a great way for a company to generate brand awareness.
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